NAME OF THE PROGRAM
Intrend Fidelity Card Portugal (hereinafter the “Fidelity Card”).

PROMOTING COMPANY
Diffusione Tessile S.r.l., with registered office at Via Santi 8, 42025 Cavriago (Reggio Emilia), Italy (hereinafter “Diffusione Tessile”).

TERRITORIAL SCOPE
The Fidelity Card can be activated on the online store pt.intrend.it (hereinafter the “Website”) and via the Intrend App with the country setting “Portugal” (hereinafter the “App”).
The use of the Fidelity Card is limited to purchases made on the Website and via the App.

TERMS AND CONDITIONS OF PARTICIPATION
Natural persons who are at least 18 years old may join the program.
Each customer (hereinafter the “Customer”) may hold only one Fidelity Card.
The Fidelity Card may not be used by the Customer for advertising or promotional purposes relating to products sold by Diffusione Tessile, unless prior authorization has been granted by the company.
By registering, the Customer undertakes to provide only true and accurate information and agrees not to register using fictitious data or data belonging to third parties.
The Customer is required to keep their personal and contact details up to date by accessing the “My Account” section of the Website (if registered online).
Diffusione Tessile reserves the right to amend and/or cancel these Terms and Conditions in the presence of a valid reason, and in particular as follows:
The terms and conditions of this Regulation, and in particular the duration of the Fidelity Card, may be amended by providing adequate notice to Customers, provided that:

(i) there is a valid reason for such amendment; and

(ii) the amendment does not involve additional costs for Customers.

A valid reason exists, in particular, if 

• changes to legislation or requirements imposed by regulatory authorities or courts,
• changes to the scope of the programme (new partners, expanded benefits),
• economic necessity (demonstrable significant cost increases that jeopardise the programme),
• technical requirements (security, system migration), 
• the amendment introduces new functions (in particular to improve or further develop the Fidelity Card), 
• if the Fidelity Card must be adapted to a new technical environment or to an increased number of Customers, 
• if changes are necessary for operational reasons.

The Promoter will inform Customers of all such changes using the contact details provided by the Customer, via SMS or email.
Unless the changes are more advantageous for Customers, the Promoter will inform Customers at least six weeks in advance of:

(i) the nature and timing of the change;

(ii) the possibility to object to the changes; and

(iii) the consequence that non-objection will be deemed as consent.

If the Customer objects within 6 weeks, the changes will not become effective. In the event of an objection, Diffusione Tessile may terminate the contract without cause, giving 6 weeks’ notice to the end of the month.
In any case, the Fidelity Card may continue to be used free of charge.

BENEFITS
Customers holding a Fidelity Card are entitled to:

• participate in the loyalty program;
• receive discount vouchers upon reaching specific thresholds;
• enhanced after-sales service.

ISSUANCE
The Fidelity Card can be obtained through the following channels:

• on the Website (registration required);
• via the App (registration required).

POINT COLLECTION
Unless otherwise specified:

• 1 point corresponds to €1,00 spent on non-sale items;
• 1 point corresponds to €2,00 spent on sale items.

Thresholds:

• upon reaching 250 points: €10,00 discount voucher;
• upon reaching 550 points: €25,00 discount voucher;
• upon reaching 800 points: €50,00 discount voucher;
• upon reaching 1.200 points: €100,00 discount voucher.

Points are earned on purchases of any products made online.
Points are not awarded for shipping costs for orders placed on the Website or via the App.
Purchases made in physical stores are excluded from the scope of the program.
To collect points for online purchases, the Customer must log in to their account. Purchases made as a guest will not be considered valid.
Diffusione Tessile reserves the right to deduct points assigned in error and/or in case of violations of these Terms and Conditions.
In the event of loss of a shipment during transport by the courier, for orders placed using discount vouchers, Diffusione Tessile undertakes to refund the Customer with an equivalent value in Fidelity Card points.
To keep the Fidelity Card active, the Customer must make at least one purchase within a maximum period of 5 years. After this period, the Fidelity Card and related data will be deleted from the database.
Points accrued from purchases will be credited after the withdrawal period provided for by the applicable legislation has expired.
The Customer may check their points balance at any time through:

• the Website via “My Account”;
• Customer Service;
• the App.

USE OF DISCOUNTS
Discount vouchers can be used for purchases with a value at least €1,00 higher than the voucher amount and can be used starting from the transaction following the one in which the threshold was reached.
Upon redemption of any discount voucher, the corresponding number of points will be deducted from the Fidelity Card.
Discount vouchers can only be used on non-sale items sold on the Website and via the App.
Discount vouchers cannot be used:

• for the purchase of sale items;
• to cover shipping costs for purchases made on the Website or via the App.

Discount vouchers are non-transferable. 
Points or discount vouchers cannot be redeemed for cash.

TERMINATION OF PARTICIPATION
Participation in the program will cease in the following cases:

• at the Customer’s request, at any time;
• if the Customer does not make a purchase for a period of 5 years;
• if the program is permanently terminated.

DURATION
Customers can participate in this initiative from 13/10/2026 to 28/02/2027. 
After this period, Diffusione Tessile reserves the right to amend these Terms and Conditions.
The subscription agreement is entered into for an indefinite period. The Customer may terminate the agreement at any time without notice (in writing: by email, letter or using the account deletion function). Diffusione Tessile may terminate the agreement by giving 6 weeks’ notice to the end of the month. The right to terminate the agreement for cause remains unaffected.

PERSONAL DATA PROCESSING NOTICE
The Data Controller is Diffusione Tessile S.r.l., with registered office at Via Santi 8, 42025 Cavriago (Reggio Emilia), Italy.
Diffusione Tessile provides below the relevant information regarding the methods and purposes of personal data processing, in accordance with Article 13 of Regulation (EU) 2016/679 (GDPR).
Diffusione Tessile processes personal data collected through electronic means for the management of the Customer’s request to join the Fidelity Card program.
The personal data processed include: identification and contact details (such as first name, surname, email address, shipping address), data relating to purchases made (order history, amounts, returns), and browsing and usage data relating to the Website and the App, which are necessary for the management of the Program.
The data collected by Diffusione Tessile will be processed mainly by electronic means exclusively for the following purposes:

- issuance of the Fidelity Card;

- management of point collection relating to purchases made;

- management of discounts available based on accumulated points;

- where applicable, compliance with any legal obligations to which Diffusione Tessile is subject as Data Controller.

Only where the Customer has provided specific consent, personal data may also be processed for purposes relating to the sending of promotional communications (e.g. newsletters, offers, invitations to events, etc.).
For such processing activities only, the Data Controller is Max Mara Fashion Group S.r.l., with registered office at Via Pietro Giannone 10, 10121 Turin, Italy.
For further information regarding such processing activities, please refer to the Privacy Policy.
Failure to provide mandatory personal data (marked with an asterisk) will make it impossible for Diffusione Tessile to provide the requested service and, therefore, the Customer will not be able to join the Fidelity Card program.
Personal data may be processed by employees or collaborators of Diffusione Tessile duly authorized for processing, and, where applicable, by external companies – carefully selected and appointed as Data Processors pursuant to Article 28 of Regulation (EU) 2016/679 – that provide Diffusione Tessile with processing services or activities instrumental to the management of the Fidelity Card program.
Personal data will not be transferred outside the European Union and will be retained by Diffusione Tessile for the period required by applicable law and by means suitable to ensure adequate levels of security.
Once the need to process personal data no longer exists, such data will be securely deleted from all systems, devices and media used for their storage and/or archiving.
Personal data will not be disclosed to third parties.

The processing of the Customer’s personal data does not involve automated decision-making processes, including profiling, that produce legal effects concerning the data subject or similarly significantly affect them pursuant to Article 22 of the GDPR.
At any time, the Customer may access their personal data free of charge or request its update, modification or deletion, or exercise any other rights provided for by applicable data protection legislation, by sending an email to infoprivacy@intrend.it or by post mail to the following address:

Diffusione Tessile S.r.l.
Via Santi 8
42025 Cavriago (Reggio Emilia)
Italy

By contacting Diffusione Tessile in one of the ways described above, the Customer may exercise their rights to:

- receive confirmation of the existence of their personal data and access its content;

- update, modify and/or correct their personal data;

- request deletion, anonymization, blocking of data processed unlawfully or restriction of processing;

- object, on legitimate grounds, to the processing;

- object to the processing of data for advertising, direct sales, market research or commercial communication purposes;

- withdraw consent, where given, without affecting the lawfulness of processing based on consent before its withdrawal;

- request portability of the personal data provided to the Data Controller (receive a copy of the data provided and request transmission of such data to another Data Controller) or lodge a complaint with the Italian Data Protection Authority (www.garanteprivacy.it).